การพัฒนาแบรนด์ Happy Dog

With the purchase of the old mill in Wehringen, the Müller family laid the historical foundation stone for the Interquell company today. At that time, Nikolaus Müller started operating his flour mill on the Singold.

Edmund Müller produced the first potato flakes. Due to their easy digestibility and good shelf-life, they offered a significant improvement for farmers in pig feeding.

First dog food production started with ‘Müller's dog food’. This consisted of flakes and wet food.

Edmund Müller developed one of the first easily digestible complete food for dogs, consisting of dried meat, maize flakes and vegetables. Müller's dog food brand became Happy Dog.

Happy Dog exported abroad for the first time: to Austria and Denmark.

The first extruder for the production of dog and cat food in croquette form started up and complemented the previous production of food flakes.

Georg Müller (Dipl. oec.) joined the family business in its 7th generation. After the death of the company founder in 1988, he took over the business.

With Happy Dog NaturCroq, Interquell launched the first complete food for dogs in croquette form onto the market.

Happy Dog entered the super premium segment for dog food with Supreme Salmon and Rabbit. The first ‘sensitive’ varieties were Ireland, Toscana and New Zealand.

Interquell developed dry food for cats for the first time: Happy Cat was born.

A new office building, two more extruder lines and a silo tower were built. This created a production capacity of 200 tonnes per day.

Happy Dog Supreme Africa is the first dog food in the world to contain ostrich as a protein source. For every pack sold since then 2% of the purchase price is donated to SOS Children’s Villages in Africa. To date, a total of 1.8 million euros!

Happy Dog became the leading specialist retail brand in Germany in the dry dog food sector.

Goood is Interquell's first premium dog food that is completely climate-neutral - from the field to the bowl.

Annika and Andreas Müller join the family business in its 8th generation

Happy Cat Junior was named 2019 Product of the Year by FutterTester.de.

This popular premium pet food is now shipped to 75 countries and is available on 4 continents.

With the commissioning of an additional extruder, fresh raw materials can now also be processed. Production capacity increases to 320 tonnes of pet food per day.

No less than three products received the award for 2020 Product of the Year from FutterTester.de: Happy Cat Bio in the category Wet Cat Food Happy Dog Soft Snack for Dog Snacks and Goood Freilandlamm for dry dog food

Happy Cat products now have improved recipes and have been given a new look.

The best food from all tests in 2021 and crowned as the Product of the Year 2021 by Futtertester.de: Happy Cat Culinary in the dry cat food category Happy Dog fit & vital Medium Adult in the dry dog food category

Our new vegetarian variety Sensible India excelled in the food test, being awarded 9.3 out of 10 stars.

The pet novelty of the year 2021/2022 in the dog category was Sensible India

The newly launched Happy Cat Culinary Crunchy Snacks are awarded Product of the Year 2022 by FutterTester

The new Happy Dog Young varieties were rated very good- by FutterTester

All products for small dog breeds have a new look and are now even tastier.

In the categories "Wet dog food", "Snack for dogs" and "Dry cat food", we received the Product of the Year 2023 award from the independent portal FutterTester.de.

In order to be able to generate part of our electricity requirements ourselves from renewable sources, we built a solar field next to the company premises in 2023.

Our premium dog and cat food is now exported to 84 countries.